Events+ Latest News

Keep up to date with all of the latest event and events+ news on the Sunshine Coast here. You can also check out the events+ Facebook page for updates, cool news stories and competitions. Click here to visit and like the events+ Facebook page.

Revheads rolled into Caloundra for the Downunder Beachfest!

The Ryno Insurance Downunder Beachfest 2017 was a tremendous success that saw over 700 cars roll into Caloundra for the 4 day celebration of cars!

Click here to watch the recap video. 

The next Downunder Beachfest is kicking off on the 6-10 June 2018 in Caloundra. For more information visit: www.beachfest.net.au/

Record Numbers at 2016 QLD Garden Expo

First-time gardeners and seasoned green thumbs formed part of the record crowds that descended on Nambour Showgrounds over the weekend as part of the 32nd annual Queensland Garden Expo.

Event Manager Marion Beazley said while gate numbers were not yet finalised estimates show that between 38,000 and 40,000 people had embraced the winter sunshine and attended the three-day Expo, cementing the 2016 event as the largest one held to-date.

“From the warm and sunny weather to the mix of expert speakers, all of the elements came together perfectly to deliver an increase in visitors of over 10 per cent on 2015,” Ms Beazley said.

“We couldn’t be happier with the outcome and all feedback indicates that this year’s Expo has certainly raised the bar.”

Ms Beazley said devoted gardening enthusiasts from as far as New Zealand had made the pilgrimage to the Sunshine Coast specifically to attend the Expo.

“Roughly six out of 10 attendees journeyed from outside the region, which has had a really positive impact on the local economy.”

“Taking factors like accommodation, food and other discretionary spending into account, we estimate this year’s Queensland Garden Expo has generated an economic benefit of more than $4 million for the Sunshine Coast.”

Ms Beazley said one of the many highlights from the 2016 event was the unveiling of the landscape garden competition entries, which saw several landscapers transform a simple patch of grass into a spectacular garden space.

The Queensland Garden Expo is an annual event held every July. To find out more, please visit www.qldgardenexpo.com.au.

International Rally of Queensland lands on the Sunshine Coast

Drivers representing five countries headline a top-flight entry list for the annual International Rally of Queensland on the Sunshine Coast this weekend.

Hosting rounds of the FIA Asia Pacific, Australian and State Rally Championships, Queensland’s only international motorsport event has attracted more than 40 entries to tackle 240 kilometres of challenging forest stages around Imbil, in the Coast’s northern hinterland.

For more information on the event including schedules click here.

World Outriggers flock to Sunshine Coast

If you have wondered why so many athletic types have been in the Kawana area over the past two weeks, chances are they have been competing in the International Va’a Federation World Elite and Club Sprint Championships.

New Zealand may have dominated the elite competition at Lake Kawana. But our dear Pacific neighbour didn’t have it all its own way.

The championships still offer plenty of competitive spirit on the water from now until Sunday with a focus on the clubs with age-group races.

This is the second time Australia has played host to the bi-annual event, which is the pinnacle of the world’s outrigger canoe racing calendar.

Teams from 30 countries have been showcasing the world’s fastest Va’a (outrigger canoe) paddlers amid the 3000 total competitors.

The global event was last staged in Rio de Janeiro in 2014.

Hawaiian Airlines management representatives and authentic hula dancers and musicians from Hawaii also travelled to the Sunshine Coast for the opening ceremony and the event.

Originally published by Sunshine Coast Daily here.

Conversations with Industry and Destination Q Forum - Sunshine Coast

Tourism and Events Queensland and DestinationQ15, in partnership with the Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB), Visit Sunshine Coast and Queensland Tourism Industry Council (QTIC), are holding a combined DestinationQ and TEQ Conversations with Industry forum at Aussie World on 10 May 2016 from 10am.

This workshop provides a great opportunity to connect with representatives from TEQ, DETSB, QTIC and VSC to gain industry insights and discuss the key business areas of marketing, research, digital, experience development, events and international markets. This workshop is part of a series held throughout the state and open to all local tourism operators and their staff, association representatives and local government officers.

The workshop is FREE but you must register via the Tourism and Events Queensland website here.

Winter Bowls Carnival to be bigger and better

THE 2016 Sunshine Coast Winter Bowls Carnival is set to be the one of the biggest in history with $85,000 on offer throughout the tournament. The event is entering its 54th year and is set to draw thousands to the region to partake in one of the biggest Coast sporting events on the calendar.

Click through to the Sunshine Coast Daily website to learn more about this favourite Sunshine Coast event.

Sunshine Coast Council Major Events Webpage

For all of the latest information on road closures, public transport, event contacts and much more around the Major and Regional events in 2016 make sure you regularly check the Sunshine Coast Council Major Events webpage. To view this page click here and don’t forget to keep referring to this page for all updates and event details.

THE WORLD IS COMING - Watch the video here!

The World is coming to our Sunshine Coast and there is a brand new campaign aimed at promoting the amazing events which will hit our shores in the next 12 months! Sunshine Coast Council and Visit Sunshine Coast officially launched ‘The World is Coming to the Sunshine Coast’ last week at Maroochydore Surf Club. We can’t wait to see all of your smiling faces at events all over the Coast in 2016!

Watch the sizzling campaign video below… let’s get excited!

The World is Coming – let’s roll out the welcome mat

A new campaign promoting the Sunshine Coast as the major events capital of regional Australia, was today unveiled by Sunshine Coast Council and Visit Sunshine Coast.

“The World is Coming…” promotional campaign, will showcase the massive portfolio of events coming to the Sunshine Coast in 2016.

Mayor Mark Jamieson said the Sunshine Coast would host 60 major sporting, music and lifestyle events this year, estimated to contribute about $100 million to the region’s economy –  almost double last year’s figures.

“This will be how we mark an Olympic year, with the Sunshine Coast set to host the largest ever portfolio of events held in the region,” Mayor Jamieson said.

“Over the next 12 months, Sunshine Coast Council and Visit Sunshine Coast will be meeting, greeting and rolling out the welcome mat to more than 150,000 participants and their supporters from over 40 countries.”

“As Sunshine Coast residents, we are accustomed to welcoming guests who all want to visit our beautiful part of the world.

“And chances are they’ll also be exploring all the Sunshine Coast has to offer during their stay. That’s worth tens of millions of dollars to our local economy.

“As hosts, we want to make our visitors’ stay as enjoyable as possible so they return, and we want to have some fun ourselves.

“So we are encouraging our community to join us in rolling out the welcome mat – by saying a friendly hello and lending a helping hand to our visitors. It’s also a great opportunity for our residents to practice saying welcome in a different language.

“We want to ensure the celebrations are enjoyed by everyone and our residents and the community will be kept up to date on what is happening and when and how they can be involved.

“We will also be encouraging local businesses to make the most of the opportunities that these events bring, by utilising Sunshine Coast Council’s Events+ program.”

Mayor Jamieson said staging internationally recognised events in 2016 would generate significant outcomes for the region and further grow the reputation of the Sunshine Coast as a premier major events destination.

“Playing host to major events is an important way to build a region’s national and international reputation and successful events are strong motivators that encourage participants and guests to return for holidays or business.

“Improved community infrastructure and sporting facilities developed to support our major events are also a valuable and enduring social and economic legacy for our region.

“Staging major events supports the growth and development of many industries including local tourism, sport, professional services, training and their allied services.”

Visit Sunshine Coast CEO Simon Ambrose said the “World is Coming” campaign celebrates the range and diversity of events coming to our region.

“Visit Sunshine Coast will amplify the exciting global events portfolio our region provides, with a new marketing campaign under the banner “The World is Coming to the Sunshine Coast”,” Mr Ambrose said.

“The new international standard events the region will host are in addition to an already impressive events calendar and will position the Sunshine Coast on the world stage.

“The Sunshine Coast already attracts over 8.5 million visitors per year and we want to inspire our fellow Queenslanders and Australians to come and visit more often and stay longer.

“The campaign will complement the series of billboards that we have installed at Brisbane Airport and in the Queen Street Mall promoting Sunshine Coast events.”

The next phase, run over the next six months, targets Brisbane and the surrounding drive market and will include television commercials, bus backs, public relations as well as digital and social media advertising.

“Events are important drivers of tourism. Research indicates three-quarters of event attendees would not have gone to a destination, if not for an event.

”In addition, for 57% of first-time visitors to the region, the event is the main reason for visiting and likewise for 69% of repeat visitors.”

For more information on the World is Coming campaign and to download the event calendar visit www.visitsunshinecoast.com/events.

Originally published by Sunshine Coast Council here.

Coast festivals receive tourism funding

Huge boost to two of our favourite Sunshine Coast events in 2016! It is always great news when our events are recognised on a state and national level as premiere events worthy of support and funding. We look forward to more events coming our way in the years to come as the Coast positions itself as one of the most sought after event destinations in Australia!

Click here to read the full Sunshine Coast Daily article and find out which two events received the boost.

My Weekly Preview Article - 23/10/15

My Weekly Preview published a wonderful piece on Sunshine Coast events this week. The article includes interviews with event patrons and participants as well as local business owners who capitalise on the benefits of events. To read the article please click here.

Mooloolaba Triathlon Draws World Number 1!

The Mooloolaba triathlon is a premiere event that calls the Sunshine Coast home each year. It is one of the longest running and most successful events in the region which is why it’s no surprise the best of the best travel from across the world to compete. Click here to read the full Sunshine Coast Daily article.

Sport boom means more business

With the increased popularity for sporting events on the Sunshine Coast brings increased opportunities for businesses to cash in and target the athletes and their crew while they are here. The simple act of developing an ‘Ironman Burger’ for example will show that you are not only event friendly but also welcoming of the athletes and their teams.

Sunshine Coast Daily article here.

events+ on MixFM Sunshine Coast

The Sunshine Coast events+ initiative appeared on Mix FM with Mark and Caroline who spoke about the importance of events in our region as well as how events can be a massive driver for business and tourism.

Click through to Youtube here to listen to the segment in full.

'events+' equals big opportunities

The Sunshine Coast plays host to about 30 major and regional events each year which generate approximately $50 million towards the local economy.

In addition, event promoters and organisers spend approximately $2.5 million each year with local businesses which boosts the  Sunshine Coast economy.

Would your business like to grab your share? The events+ program can show you how.

An initiative of Sunshine Coast Council and the Sunshine Coast Events Board, events+ aims to help local businesses leverage major and regional events.

Campaign partners include Sunshine Coast Destination Ltd (SCDL) Tourism Events Queensland (TEQ) , Channel 7, Mix FM and Sea FM.

Mayor Mark Jamieson said two-part MasterClasses (correct – one word cap M cap C) would be held across the region from February 10 and businesses should register immediately to secure their place.

“The Sunshine Coast presents unlimited opportunities for local businesses to capitalise on the massive influx of participants and patrons that major and regional events bring to our region,” Mayor Jamieson said.

“If we work together our community can create a warm and welcoming atmosphere that builds our reputation as a host destination.

“The events+ program can provide businesses with the skills to take advantage of opportunities these big events offer.

“This program is part of Council’s economic development strategy and the Sunshine Coast Major and Regional Events Strategy (2013-2017), as we  strive to build a strong economy and create jobs.”

Sunshine Coast Events Board Chair Ralph Devlin said the events+ MasterClasses would show business operators how to actively promote and market their services more effectively to event participants.

“These classes are practical, hands-on sessions which provide knowledge, advice and tools for business operators and also encourage businesses to collaborate and focus on working together to achieve mutually successful outcomes,” Mr Devlin said.

The workshop includes a comprehensive toolkit and case studies revealing how local businesses have collaborated to achieve great results and demonstrating some simple initiatives local businesses can implement to start seeing some positive returns.

Tourism, Sports and Major Events portfolio councillor Jason O’Pray said while events+ focused on council-supported major events, the program would provide businesses with the skills to maximise opportunities during holiday seasons, public holidays
and community activities.

“The events pot-of-gold is already right here on the Sunshine Coast and events+ is an opportunity for local businesses to grab their share, so get on board,” Cr O’Pray said.

The events+ MasterClasses will be held from February 10 in Coolum, Maleny, Caloundra, Maroochydore, and Mooloolaba. To find out more about joining the events+ campaign contact dtb Advertising on 5458 5600 or email eventsplus@dtb.com.au.

Originally published on My Sunshine Coast here.

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